Simple, transparent pricing

Two ways to pay — every feature included in both. Save $5/mo with annual billing. No hidden costs. Start free for 14 days.

Both plans include the entire platform. The only difference is how you pay for staff: add seats as you grow, or go flat-rate for unlimited.

Pay As You Grow

Start solo and add team members as you grow — your first staff member is included.

$24/month

+ $5 / mo per additional staff

billed annually — save $60/yr

Best value for teams up to ~6

  • Online booking widget & client portal
  • Calendar, staff scheduling & permissions
  • Point of sale, gift cards & memberships *
  • Products, packages & inventory
  • SMS inbox, email & automations *
  • Forms, waivers & recurring appointments
  • Marketing campaigns & insights dashboard
  • Multi-location, resources & group bookings
  • AI analysis, scheduling & concierge booking *
  • Data import/export, file storage & reporting
  • Time clock, payroll export & audit log
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* SMS is billed by usage — $3/month (only in months you send messages) plus $0.02 per message segment.

* AI features require your own AI provider subscription — bring your own API key for Anthropic, OpenAI, Google Gemini, DeepSeek, or Grok.

* Payments are collected via emailed or texted payment links, or manual card entry — no card reader is included.

How our pricing compares

See what you'd pay elsewhere for a team of 5 staff members.

CalendoulaMangomintBoulevardVagaroFreshaGlossGeniusMeevoAcuityBooksy
Monthly cost (5 staff)$49$165$293$70–$84$75$48$179$61$30
Annual cost (5 staff)*$528$1,980$3,516$840–$1,008$900$576$2,148$732$360
Built-in POS & paymentsYesYesYesYesYesYesYesNo†No†

Subscription cost only; card-processing rates apply separately and are broadly comparable across platforms. *Calendoula annual cost reflects the $5/mo annual-billing discount; competitor figures are list monthly price × 12. †Acuity and Booksy lack built-in POS, so you'd need additional software.

Frequently asked questions

Is there really a free trial?

Yes! Try Calendoula free for 14 days. No credit card required. You get access to all features in your chosen plan.

Can I upgrade or downgrade at any time?

Absolutely. Change your plan at any time. Upgrades take effect immediately, and downgrades apply at the next billing cycle.

Which plan should I choose?

Pay As You Grow ($24/mo, includes your first staff member, then $5/mo per additional staff) is the cheapest option for small teams. Once you have around six or more staff, the Unlimited plan ($54/mo flat) costs less and never goes up. Those are annual-billing prices; monthly billing is $5/mo more per plan. You can switch between plans at any time.

What's the difference between the two plans?

Only how you pay for staff. Both plans include the entire platform — every feature, every module, multi-location, marketing, AI, and support. There is no feature gating between tiers.

How many locations can I have?

Both plans include multi-location management with no extra charge — locations are not gated by tier.

Do you offer annual billing discounts?

Yes — annual billing takes $5/month off either plan. Pay As You Grow drops to $24/month and Unlimited to $54/month, saving you $60 a year.

Are there extra costs for text messaging?

SMS is billed by usage on top of your plan: $3/month in any month you send messages (nothing in months you don't), plus $0.02 per message segment. You can also connect your own Twilio, Plivo, or Telnyx account and be billed by them directly instead.

Do the AI features cost extra?

The AI features are included in every plan, but you bring your own AI provider subscription — add an API key for Anthropic, OpenAI, Google Gemini, DeepSeek, or Grok, and you're billed by that provider for usage. This keeps your AI costs transparent and under your control.

Do I need a card reader?

No. Payments are collected via emailed or texted payment links, or by entering card details manually at checkout — no card reader is included or required.

Can I import my data from another platform?

Yes. We offer CSV import for 6 data types with AI-assisted column mapping, plus free migration assistance from Mangomint, Boulevard, Vagaro, Fresha, GlossGenius, Phorest, Meevo, and other platforms.

Is my data secure?

Yes. We use industry-standard encryption, tenant-isolated databases, MFA, device gating, and 67 granular permission keys. Each business gets its own isolated database schema with full audit logging.

What kind of businesses use Calendoula?

Any appointment-based service business — wellness studios, medical practices, consulting firms, fitness studios, beauty businesses, tutoring centers, and more. If you book appointments and manage clients, Calendoula is built for you.

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